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Catching some top of mind presence by having a little fun. That’s the concept behind the totally ‘tongue in cheek’ instructions sheet enclosed with the Dynamic Turbo Travel Tools toolkit. Designed with an industrial black & white nuance, callouts compare various ‘features’ of the AdvaLite Fobbix key ring tool with service offerings of Dynamic Corporate Travel Solutions.

Toolkit and instruction sheet were delivered to prospects as mailer and also a booth give-away during tradeshows. Two color red & white enamel printing are adapted for Dynamic’s logo for the bottom half. The top features the word ‘travel’ knocked out (color reverse) allowing internal parts to show through the specialized logo developed for this piece.

While odd in the extreme, this bit of whimsy underscores the value of sophisticated corporate travel management programs offered by Dynamic.